Mercury introduced its Cougar range as a more luxurious alternative to Ford’s Mustang. They did so despite the initial misgivings expressed by the parent company’s management, but it proved to be a wise decision. By the time Mercury closed… more»
Cougar
Aug 15, 2023 • For Sale • 24 Comments
Low Miles: 1973 Mercury Cougar Convertible
The Mustang was a wild success from the get-go, so it wasn’t long before Ford granted Mercury’s wish for a pony car of its own. The Cougar, in development since 1964, was launched for model year 1967 as a… more»
Aug 8, 2023 • For Sale • 18 Comments
35k Miles One Prior Owner: 1967 Mercury Cougar
Over a 35-year production run as different types of vehicles, the Cougar is Mercury’s best-selling nameplate overall at nearly three million units. In its early days, the auto was a “pony car” and the second from Ford to do… more»
Aug 4, 2023 • For Sale • 10 Comments
“Sign of the Cat”: Pair of 1988 Mercury Cougars
The Mercury Cougar began in 1967 as an upscale version of the Ford Mustang. Over the years it would morph into more of a personal luxury car and compete in-house with the Thunderbird. The sixth generation arrived in 1983… more»
Aug 2, 2023 • Auctions • 48 Comments
BF Auction: 1967 Mercury Cougar XR7
Sometimes it’s hard to let go of a classic simply because it’s such a well-maintained example that you know you won’t be able to easily replace. That’s the case for this beautiful 1967 Mercury Cougar XR7. Before going any… more»
Jul 18, 2023 • For Sale • 18 Comments
No Reserve: 1968 Mercury Cougar XR-7
Ford management initially hesitated to grant Mercury entry into the pony car market, but giving the project the green light proved wise. The resulting car was the Cougar, which accounted for 40% of total sales for the entire Lincoln-Mercury… more»
Jun 30, 2023 • For Sale • 22 Comments
Rebuilt 351: 1969 Mercury Cougar XR7
Park a 1968 and ’69 Cougar side by side and there’s not much difference on top, but Mercury revised the straight side body lines the car had worn since it was introduced and made them progressively slope downward for… more»
Jun 7, 2023 • Auctions • 37 Comments
BF Auction: 1970 Mercury Cougar XR7 428CJ
It is fair to say that in the world of performance cars, some are created more equal than others. That is the case with this 1970 Mercury Cougar XR7. It is a highly-optioned classic that perfectly combines luxury with… more»
May 22, 2023 • For Sale • 12 Comments
1-Owner 5.0! 1993 Mercury Cougar Classic Edition
When a car is bought new in 1993 and driven until the owner is 95 years young, there’s some serious love going on there, which is the story of this 1993 Mercury Cougar for sale here on Craigslist. The… more»
May 12, 2023 • For Sale • 17 Comments
J-Code 4-Speed! 1968 Mercury Cougar XR7
Running across a J-Code 1968 Mustang is enough to make just about any Ford enthusiast’s day, but an even rarer event is finding a Cougar of the same vintage with this coveted letter in the VIN. The Cougar got… more»
Mar 15, 2023 • For Sale • 10 Comments
No Reserve: 1967 Mercury Cougar
The Cougar was a car that nearly didn’t happen. Mercury management was convinced it needed a competitor within the emerging pony car segment, but the parent company’s Board of Management was unconvinced. They eventually relented, which was a fortuitous… more»
Feb 25, 2023 • For Sale • 23 Comments
1968 Mercury Cougar Barn Find With 45,756 Genuine Miles
Opening a barn or shed and coming face-to-face with a lost classic car is a wonderful experience. It is heightened further if the vehicle is unmolested and has a low odometer reading. That is the case with this 1968… more»
Dec 23, 2022 • For Sale • 23 Comments
Stored for Years: 1967 Mercury Cougar
The Mercury Cougar is a car that nearly didn’t exist, with those in the upper echelons at Ford initially unwilling to grant permission for Mercury to produce a pony car based on the Mustang. However, they relented, and the… more»
Dec 9, 2022 • For Sale • 28 Comments
Stealthy Upgrades! 1968 Mercury Cougar
Wide tires, lowered stance, and a matte black shaker hood mark a mere sample of the purposeful modifications on this 1968 Mercury Cougar. Anyone suspecting a tired stock 302 powers this Williamsport, Pennsylvania Cougar would be only partially correct…. more»
Oct 22, 2022 • For Sale • 13 Comments
Unrestored Survivor: 1978 Mercury Cougar XR-7
While the original Mercury Cougar shared its underpinnings with Ford’s Mustang, the two companies pursued different paths through the 1970s. While it seemed incomprehensible, Mercury hit the sweet spot in 1978, with the Cougar easily outselling the Mustang. Such… more»
Sep 8, 2022 • For Sale • 11 Comments
Original Paint: 1973 Mercury Cougar XR7 Convertible
When it comes to the classic world, the term “affordable” can prove difficult to define. That is because with wages and incomes varying widely, what one person may consider affordable may prove out of the reach of others. That… more»
